The Summer box office ended with a slumber and the Fall box office appears to be starting with a snore. This time last year films such as The Help, The Debt, Contagion and even Shark Night 3D were performing pretty decently at the box office. This year, aside from The Possession and arguably Lawless last weekend, the pickings are relatively slim.
This weekend doesn’t offer much hope that things are going to be getting any better either; the two new films getting broad releases are The Words and The Cold Light of Day, neither of which has received much in the form of positive reviews. I think there’s a chance that The Word performs half-decent at the box office and earns back its budget of $7 million, but I don’t expect it to have a long run it. As for The Cold Light of Day, there’s been practically no marketing push by Summit Entertainment and initially this was to open On Demand and a few theaters. My guess is that with the seriously lacking number of quality films playing, Summit figured they’d take a chance and open the film to a wider audience in the hopes of making a few extra bucks; I think they made a huge miscalculation.
Here’s how I see the Top 10 faring this weekend
Box Office Predictions
|4||The Cold Light of Day||$5,000,000|
|4||The Expendables 2||$5,000,000
|6||The Bourne Legacy||$4,500,000
|8||The Dark Knight Rises||$4,000,000
|9||The Odd Life of Timothy Green||$3,600,000
|9||2016: Obama's America||$3,400,000