Posted by Joe on May 18th, 2013
The summer season hasn’t gotten off to a very good start behind Iron Man 3 and The Great Gatsby, with both continuing to play extremely well during the week, with each film bringing in just under $17 million. Of the other holdovers Pain & Gain and 42 continue to do pretty well. The 2013 box office is approximately 12.5% behind 2012, and I now feel more confident that number won’t dip too far below that percentage the rest of the year.
In 2009 J.J. Abrams was tasked with the job of rebooting the Star Trek franchise, after the disappointing box office performance of Star Trek: Nemesis. With a built-in fan bases, thanks to over 40 years of history, a great deal of scrutiny and expectation were sure to follow the film’s production. The film was made for a reported $150 million and opened domestically to over $75 million and received mostly positive reviews from both critics and fans. The film went on to gross over $385 million worldwide, and the franchise was reborn.
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Posted by Joe on May 16th, 2013
For the past 7 years Marvel films have dominated the first weekend in May. The second weekend of the month has proven to be a disappointment for most releases due to the phenomenal holdovers from the widely successful comic book films, with the exception being 2009′s Star Trek which was a box office sensation. Based on what history had shown The Great Gatsby had quite a bit of work cut out for itself.
Originally scheduled for release around Christmas 2012, Warner Brothers decided to bump The Great Gatsby to May 2013 to allow for reshoots and other adjustments to be made to the film. What could have been considered a possible Oscar contender, was now positioned to be a potential disaster.
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Posted by Joe on May 11th, 2013
It’s been a busy week preparing for my daughter’s third birthday party; therefore, this week’s column is going to be relatively short, sweet and to the point. Next week I’ll be back into the swing of things for Star Trek: Into Darkness.
The Great Gatsby was originally scheduled for Christmas 2012 release, but was bumped for a variety of reasons. Whether or not the bump had any effect has yet to be determined, but the film is definitely generating quite a bit of buzz as it enters its opening weekend. Reviews have been mixed, so word of mouth could play a big part in how the film performs as the weekend goes on. The film could play really well on Mother’s Day though, as women are a bigger part of the target audience. I expect it to do well, but still fall short to the juggernaut that is Iron Man 3.
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Posted by Joe on May 8th, 2013
In 2008 Iron Man opened the first weekend of May with a then impressive $98 million, and becoming the flagship franchise in would become the Marvel Universe. Two years later Iron Man 2 was released the first weekend of May and opened with an amazing $128+ million, then the fourth biggest domestic opening of all-time. It’s extremely rare that the third film in a franchise isn’t looked upon as either a weak follow-up to disappointing second film, a reboot in the hopes of stretching out the franchise, or nothing more than a cash grab. Coming hot on the heels of last year’s record-setting opening weekend for The Avengers, there was never any doubt that Iron Man 3 was going to be big. The question most people asked was whether Iron Man 3 was going to be looked at as the third film in the trilogy or the indirect sequel to last year’s blockbuster. That question was not only answered, but done so in emphatic fashion as Iron Man 3 surpassed Harry Potter and The Deathly Hallows Part 2.
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Posted by Joe on May 4th, 2013
What a dull, drab week at the box office. Pain & Gain pulled in over $6 million and Oblivion raked in over $5 million. The additional gross for Pain & Gain pushed its total haul past its $26 million budget. Oblivion, however, is $50 million under its projected budget of $120 million. I’m sure Universal isn’t upset though, since Oblivion has grossed over $134 million overseas. As we enter into the Summer movie season, the blockbusters should play very well during the week. The smaller films will most likely come and go, as theaters will want the money makers playing on as many screens as possible.
Iron Man 3 opens this weekend and is arguably the most anticipated film of not only the summer, but of 2013 entirely. Robert Downey Jr’s embodiment of Tony Stark has catapulted the actor into iconic status, thanks in large part to his charisma as well the somewhat similar to Stark lifestyle Downey Jr. lived prior to the pinnacle of his success. There’s no doubt that Iron Man 3 is going to be a massive box office success. The question is how much of a success will it be. I don’t foresee it becoming the second film to break the $200 million barrier, but I do believe that it ends up as the film with the second highest domestic opening of all-time.
Here’s my weekend Top 10
Box Office Predictions
|1||Iron Man 3||$172,500,0000
|3||Pain & Gain||$8,100,000
|6||The Big Wedding||$2,900,000
|8||Olympus Has Fallen||$1,700,000
Beyond the Pines
Box Office Prediction Game
Finally, the Summer Movie Season has come back to the box office! This is the weekend where the game really starts to get serious, and we see who the contenders and pretenders really are. The range for Iron Man 3 is a high of $178 million and a low of $158 million. Nick, Shane and myself all think the movie will open with over $170 million. Daniel and Jason believe the film opens in the mid 160′s, just a tad below the top 3. Trevor, on the other hand, is the least optimistic with $158 million. Regardless of the outcome, we all believe we’re going to see an incredible turn out at theaters and that’s a great thing because the 2013 box office needed a boost…badly.
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